10 个可落地的预设合作案例,按主推 / 话题 / 长线三种角色分工,每个案例配一套可直接出图的视觉形象提示词。形象原型:东汉陶鸮形五联罐。
诊断先行:案例不是"占位",是商务拿去谈的抓手。能落地的案例长什么样,取决于它有没有角色、有没有产品形态、有没有数据口径。
品牌墙 6 条"效果示意"配的都是形象延展稿,看不到「鸮上产品」的样子,品牌方无法产生代入。
无角色分工、无 SKU 形态、无数据口径,商务只能口头描述,谈不出方案感。
出图不可控,十张图十只鸮,反而稀释 IP 资产。必须先锁形象再换场景。
撑 GMV 与声量,做主视觉与核心 SKU。这三个品类跑通之后,IP 才有真实案例可讲。
靠反差破圈,短周期小批量。做内容与传播,不做库存——声量不到,变现不了。
调性稳、成本低,年框做复购与 IP 资产沉淀,不追求单次 ROI。
前三段保证"十张图还是同一只鸮",最后一段守住文物 IP 的底线——可以可爱,不可以丑化、狰狞或持械。
五鸮环抱成罐,中央 C 位鸮最大、头顶立小凤鸟,四只守护鸮环绕成五联罐口。五只鸮 + 一只凤鸟,缺一不可。
陶土褐主、青瓷绿辅、朱砂红点缀(≤5%)、宣纸米作底。主色比例关系不可颠倒。
汉代陶土哑光颗粒感 + 刻划羽纹;仅白瓷系列允许高光釉面。禁止塑料玩具质感。
呆萌守护者:圆眼、无翼、安静、有分寸。不做恶搞梗,不加武器,不做低俗化表达。
每个案例的提示词都由这四段拼成。前三段锁形象,最后一段守底线。下方代码块可直接复制,案例卡片里的「复制完整提示词」按钮会自动把四段拼好。
Eastern-Han terracotta five-jar owl vessel mascot, five chibi owls arranged in a ring forming a five-connected-jar silhouette, one central larger owl with a tiny phoenix bird perched on its head, four smaller guardian owls around, oversized round eyes, no visible wings, rounded body, incised carved feather lines, matte unglazed terracotta clay with fine kiln-fired speckles, museum-artifact credibility, gentle guardian expression, COLOR: terracotta brown #9C5B3C dominant, celadon green #5F8D86 secondary, cinnabar red #B5472E accent only, rice-paper cream #F4EEE1 background,
| 系列 | 分支词 | 适用案例 |
|---|---|---|
| A 白瓷潮玩 | white porcelain glaze version, glossy ceramic sheen, subtle crackle glaze, soft studio reflection, collectible designer-toy finish | C3 盲盒 · C5 美妆 · C6 3C |
| B 卡通黏土 | soft polymer-clay craft version, matte velvety surface, handmade clay texture, pastel-warm lighting, stop-motion puppet feel | C1 食品 · C2 凉茶 · C7 文具 · C9 餐饮 |
| C 陶塑复原 | raw terracotta archaeological version, earthy matte surface, excavation-site dustiness, natural soil tone, heritage-documentary lighting | C8 香氛 · C10 主题展 |
| D 线刻插画 | single-color ink line-art engraving version, woodblock rubbing aesthetic, fine hatched lines, no gradient fill, print-ready vector look | C4 服饰纹样 · 包装底纹 |
weapons, guns, knives, armor, violence, blood, skull, horror, scary, sneering or fierce expression, sexualized, swimsuit, cigarettes, alcohol branding, gambling, political symbols, religious icons, deformed body, extra limbs, extra heads, more than five owls, cross-eyed, distorted face, human face on owl body, text, watermark, garbled letters, brand logo clutter, neon cyberpunk, glossy plastic toy, chibi anime girl, disney style, western cartoon, over-saturated, low-res, blurry, jpeg artifacts
特别的负面约束:more than five owls(多一只鸮就不成立)、human face on owl body(禁止人格化到人脸)、alcohol branding(文物 IP 不做酒类)。
| 项 | 建议 |
|---|---|
| 用途比例 | 主视觉 KV 16:9;产品特写 1:1;电商详情 / 海报 3:4;线下装置 9:16 |
| 一致性做法 | 用站内已有形象稿(如 design-porcelain-02.jpg / design-clay-04.jpg)作参考图,权重 0.6–0.75;固定 seed 后只改场景段 |
| 风格强度 | 中(约 --s 250),过高会脱离文物质感 |
| 后期 | 出图后用 VI 色卡校色,朱砂红占比严格控制在 5% 以内 |
| 交付 | 通过监修的图写入平台图库并分配监修编号,未通过的不外发、不上站 |
数据口径:曝光=全渠道总曝光;销量增量=相对同品牌常规新品;GMV=联名款口径;ROI 全口径分母含授权费、设计打样、内容制作、法务与线下活动,分子为增量 GMV × 品类毛利率。悲观情形见每卡片末行。
五联罐=五格分装互不串味。一句文案,就是一套 SKU 结构。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 五格零食分装罐 · 食品级 PP + 陶土褐注塑 + 刻划纹浮雕 | ¥39(满赠门槛 ¥99) |
| 利润款 | 中秋五联礼盒 · 宣纸米特种纸 + 朱砂红烫印 + 线刻底纹 | ¥128 |
| 收藏款 | 德化白瓷复刻罐 × 5 配木托盘(限量 2000 套) | ¥398 |
Mid-Autumn festival snack gift box hero key visual, five-compartment round gift box open on a rice-paper cream tabletop, five small food jars arranged exactly as the five-jar vessel structure, the mascot standing beside the box like a gentle guardian, osmanthus and mooncake crumbs as small props, warm low-key lighting, soft shadow, product photography, shallow depth of field, editorial food commercial style, ample negative space on the left for headline
close-up product shot of a round five-compartment snack gift box, terracotta brown lid with incised feather pattern embossing, cinnabar red seal stamp on the center, lid slightly lifted revealing five separate compartments with different snacks, cream paper sleeve with fine line-engraved pattern, macro food photography, soft window light, muted warm tone, high detail
five small Dehua white porcelain jars with tiny owl faces arranged on a dark walnut tray, museum display lighting, soft reflection on glaze, heritage product catalog photography, cream seamless background, minimal props
C 位鸮 + 四守护 + 隐藏款凤鸟,一套六款,隐藏款 1/144。IP 的心智锚点品类。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 单只盲盒 · PVC 喷绘 + 哑光罩光漆(保留陶土触感) | ¥69 |
| 利润款 | 整套六只端盒 + 宣纸米收纳盒(五联罐造型) | ¥399 |
| 收藏款 | 大号德化白瓷手工上釉版,底款带监修编号(限量 500) | ¥1,280 |
six collectible designer-toy figurines standing in a circle on a cream seamless stage, five owls plus one tiny phoenix bird in the center, blind-box product photography, soft three-point studio lighting, subtle glossy ceramic reflection, slight height variation, packaging box behind them shaped like the five-jar vessel, toy convention catalog aesthetic, ultra clean
single chibi owl collectible figurine, three-quarter view, white porcelain glaze with celadon green ear-tufts and cinnabar red seal mark on the base, matte-shadowed crackle glaze detail, macro product shot, gradient cream background, soft rim light, high-detail sculpt surface, toy prototype photography
shopping mall atrium pop-up store, a 3-meter-tall five-jar owl installation in the center surrounded by blind-box display shelves, paper lanterns in celadon green, visitor silhouettes, warm ambient light mixed with spotlight, wide-angle interior photography, immersive cultural-pop space design
东方色卡转译——文物四种颜色就是四个色号:陶土、青瓷、朱砂、宣纸。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 鸮形气垫粉扑 / 化妆镜挂件 · 硅胶 + 陶土色 | ¥59(随单赠) |
| 利润款 | 四色眼影盘「釉色」· 陶瓷质感外壳 + 刻划纹浮雕 + 磁吸 | ¥299 |
| 收藏款 | 联名礼盒(色盘 + 香氛 + 文物卡),限量 3000 | ¥699 |
premium cosmetics gift box on a cream marble surface, box lid in rice-paper cream with a single embossed owl emblem and a horizontal four-color swatch strip (terracotta, celadon, cinnabar, cream), inside revealed four eyeshadow pans glazed like ceramic, small mascot figurine beside the box, luxury beauty campaign photography, soft beauty-dish light, elegant minimal styling, high-end retouching
one round ceramic-textured eyeshadow compact held at an angle, lid carved with incised feather lines, celadon green glaze gradient, macro beauty product photography, cream backdrop, soft specular highlight, shallow depth of field, campaign-grade detail
反差最大的组合:最苦的凉茶 × 最呆的鸮。五杯一套,拼成一个完整罐型。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 五款杯套 + 杯贴 · 铜版纸 + 陶土色专色印刷 | 随杯赠送 |
| 利润款 | 「五鸮罐」家庭装 5 瓶 · 收缩膜腰封 + 集鸮编号 | ¥45 |
| 收藏款 | 素烧陶迷你联罐摆件 / 杯垫 | ¥88 |
a Lingnan herbal-tea shop storefront, five takeaway cups in celadon green paper sleeves standing in a row on the counter, each sleeve printed with one of the five owls, together forming the complete five-jar silhouette, the mascot figurine sitting on the counter as a shop guardian, humid summer Guangzhou street atmosphere, warm morning light, documentary-commercial hybrid, shallow focus
flat-lay of five beverage bottles with paper waistbands, the five waistbands align into one continuous line-engraved five-jar vessel pattern, celadon green and terracotta brown two-color printing, top-down product flat lay on cream backdrop, precise alignment, graphic design mockup, clean studio light
最硬的数码 × 最软的陶。鸮是夜的行动者——"戴上它,世界安静得像博物馆闭馆之后"。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 鸮形耳机收纳包 / 贴纸组 · 硅胶压纹 + 刻划纹 | ¥69 |
| 利润款 | 耳机礼盒 · 陶土色阳极氧化 + 激光刻纹 | ¥899 |
| 收藏款 | 五联罐造型无线充电底座(素烧陶 + 充电模块) | ¥1,299 |
wireless earbuds gift box shaped like a five-jar vessel, opened to reveal the earbuds case in the central jar and accessories in the four surrounding jars, terracotta brown anodized metal surface with laser-etched feather lines, cream tech-product background, dramatic low-key product lighting with celadon green rim light, premium tech campaign photography
night scene, a person on a quiet subway wearing earbuds, a soft translucent guardian owl silhouette floating beside them as a visual metaphor of noise cancellation, city bokeh outside the window, celadon green and warm amber lighting, cinematic shallow depth of field, calm contemplative mood, no readable text
不用印形象,直接塑形象——鸮背上的罐口就是精油槽,形象即功能。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 单只扩香鸮 · 素烧陶 + 刻划纹,滴精油即用 | ¥89 |
| 利润款 | 五联扩香座 · 陶土 + 青瓷釉部分上釉 | ¥369 |
| 收藏款 | 香薰礼盒(陶座 + 岭南香精油 5 支)+ 手作证书 | ¥699 |
an unglazed terracotta aroma diffuser shaped as the five-jar owl vessel sitting on a light oak table, a drop of essential oil glistening in the central jar opening, dried Osmanthus petals and a linen cloth as props, warm afternoon window light, long soft shadow, still-life home fragrance photography, earthy minimal styling
hands shaping a small clay owl at a pottery workshop table, clay tools and a bowl of water, finished terracotta owl diffusers drying on a wooden rack in the background, warm studio light, documentary photography, shallow depth of field, craft-atmosphere, no readable text
广式「一盅两件」改「一盅五件」——五鸮对应五件点心,蒸笼就是五联罐。老字号 × 新 IP 的代际反差。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 点心纸盒 / 蒸笼纸垫 · 食品级纸 + 单色线刻 | 随单 |
| 利润款 | 五件点心礼盒 · 竹编五格 + 宣纸米腰封 | ¥168 |
| 收藏款 | 青瓷釉五联蘸碟(限量) | ¥398 |
a five-compartment bamboo steamer gift box on a dark wood tea-house table, five Cantonese dim sum items each placed in one compartment, a cream paper belly-band printed with five small line-engraved owls wrapping the steamer, a tiny owl figurine beside a teacup, steam softly rising, warm dim-sum restaurant lighting, food photography, appetizing and warm
traditional Cantonese tea house interior at breakfast time, window paper-cuts featuring five owl silhouettes, red lanterns softened to cinnabar accent only, round tables with dim sum, elderly and young guests, warm amber daylight, documentary interior photography, lived-in atmosphere, restrained cultural styling
纹样再生——把文物刻划纹做成无缝四方连续底纹,一件卫衣就是一整片陶土。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 线刻纹样帆布袋 / 袜 · 丝网印单色线刻 | ¥79 |
| 利润款 | 卫衣 / 针织开衫 · 提花织造(纹样织进布里,非印花) | ¥399–599 |
| 收藏款 | 香云纱丝巾(岭南材质)+ 手绘线刻纹 + 编号卡 | ¥880 |
a young woman wearing an oversized terracotta-brown knit cardigan, the entire garment knitted with a seamless four-way continuous incised-feather pattern derived from the artifact, one small embroidered owl emblem on the chest, standing against a cream plaster wall, natural soft daylight, fashion editorial photography, film grain, restrained elegant mood, full body
seamless repeat pattern swatch, fine line-engraved owl feather motifs and five-jar vessel outlines in terracotta brown on rice-paper cream, four-way continuous tiling with no visible seams, vector-clean linework, textile print design sheet, flat scan look, no shading
鸮是夜行动物——"守夜读书"。文具是唯一能把「陪伴」讲透的品类。
| 层级 | 形态 · 材质工艺 | 建议定价 |
|---|---|---|
| 引流款 | 鸮形便签 / 书签组 · 特种纸 + 线刻单色印 | ¥19.9 |
| 利润款 | 手账本套装 · 宣纸米内页 + 陶土色布面精装 | ¥129 |
| 收藏款 | 五联罐笔筒 · 素烧陶 + 刻划纹 | ¥268 |
flat-lay stationery set on a cream desk, a terracotta cloth-bound journal with a small embossed owl, matching washi tape, bookmarks and a ceramic pen holder shaped like the five-jar vessel, a tiny owl figurine sitting at the corner like a reading companion, warm desk-lamp light from the left, back-to-school product photography, tidy composition, top-down
open journal spread, rice-paper cream pages, a tiny single-color line-engraved owl printed in the page corner, subtle dotted grid, a fountain pen resting on the page, soft natural light, minimal stationery photography, calm study mood
1800 岁的守护者,今天还在岗——从文物原件走到形象家族的叙事动线。
| 打卡点 | 内容 | 互动机制 |
|---|---|---|
| ① 原件展柜 | 陶鸮形五联罐真品 + 放大镜观察刻划纹 | 纹样拓印台(动手环节) |
| ② 五鸮通道 | 五只 1.8 米守护鸮队列 | 集章,五章拼成完整罐型 |
| ③ 呆萌对照墙 | 文物原件 × 形象延展稿左右对照 | 选票留资抽奖 |
| ④ 尾声商店 | 周边零售 + 自营商店快闪 | 满额赠限定凤鸟徽章 |
museum exhibition hall, a glass case with the original Eastern-Han terracotta five-jar owl vessel spotlit at the front, behind it a row of five large 1.8-meter guardian owl sculptures in raw terracotta leading down a corridor, warm track lighting, visitor silhouettes, heritage exhibition photography, symmetrical composition, reverent but warm atmosphere
shopping mall atrium installation, a giant five-jar owl vessel sculpture 4 meters tall in the center, paper lanterns in celadon green floating above, children and families walking around it, warm daylight through the glass roof, wide-angle architectural photography, festive cultural installation, clean composition
split comparison display wall, left side the original archaeological artifact photo in earthy tone, right side the cute mascot figurine version in warm cream, a thin cinnabar red vertical line dividing the two, gallery wall with small caption plates, exhibition documentation photography, even front lighting
| 编号 | 品类 | 角色 | 预设品牌 | 授权费(挂牌) | 增量 GMV 区间 | 全口径 ROI(保守→乐观) | 提前启动 |
|---|---|---|---|---|---|---|---|
| C1 | 食品饮料 | 主推 | 岭南食验室 | 15 万起 | 169 – 526 万 | 0.32 → 2.67 | 5 个月 |
| C2 | 新茶饮 / 凉茶 | 话题 | 五鸮凉茶铺 | 6 万起 | 77 – 234 万 | 0.22 → 2.08 | 3 个月 |
| C3 | 潮玩手办 | 主推 | 鸮记潮玩 | 12 万起 | 128 – 402 万 | 0.18 → 1.55 | 8 个月 |
| C4 | 服饰鞋包 | 长线 | 土布研究所 | 6 万起 | 183 – 569 万 | 0.40 → 3.20 | 6 个月 |
| C5 | 美妆个护 | 主推 | 釉光实验室 | 10 万起 | 264 – 828 万 | 0.41 → 3.33 | 7 个月 |
| C6 | 3C 数码 | 话题 | 声谷声学 | 询价 | 229 – 713 万 | 0.26 → 1.91 | 9 个月 |
| C7 | 文具礼品 | 长线 | 广纸局 | 6 万起 | 108 – 337 万 | 0.28 → 2.82 | 3 个月 |
| C8 | 家居香氛 | 话题 | 岭南香事 | 6 万起 | 122 – 378 万 | 0.31 → 3.01 | 5 个月 |
| C9 | 餐饮连锁 | 话题 | 五鸮茶居 | 6 万起 | 89 – 269 万 | 0.29 → 3.02 | 4 个月 |
| C10 | 文旅空间 | 长线 | 南汉二陵博物馆 | 项目制 | 45 – 136 万 | 0.03 → 0.42 | 10 个月 |
IP 层级按 B 级新锐文博 IP 测算(平台上线首年);品牌体量按各案例预估 GMV 判定为「新锐」;投放档位按营销预算分档;城市按一线(广州);周期按各案例上市周期。条件变化需重新测算。
档期延误错过销售窗口 / 备货与动销错配 / 内容监修驳回导致改稿返工 / 文博类舆情事件。任一触发即按下修区间执行。
不是。库内十个案例均为预设演示内容,用于展示「鸮」IP 在不同品类下的合作可能性与提案能力,效果数字为行业经验参考区间,不构成商业承诺。真实签约案例上线后会逐条替换并补充实测数据。
在授权合作页按品类提交申请,注明意向场景、预计销量与上市时间;平台 24 小时内响应并出具正式报价,签约后由设计团队出稿、馆方监修放行,即可按节点上市。
可以复制使用。提示词采用 IP-LOCK 基座 + 材质分支 + 场景段 + 通用负面词的三段式结构,但生成稿仍须经过馆方监修并取得《监修通过函》后才能对外使用,不得自行发布。